ECCO Leather Vault
ECCO Leather launched its own online shop, empowering artisans and small businesses. This initiative provides access to small quantities of leathers and digitalized leathers fostering sustainability and innovation. I was responsible for its own distinct visual brand identity, messaging, and marketing strategies. Growing brand awareness while benefiting from the trust and recognition within their existing community.
My Role →
Creative Concept
Creative Strategy
Branding
Art-Direction
Design
Web Design / UX
Social
Digital Experience
The aim was to create a hidden treasure trove of high-quality leather that everyone could access. The name "Vault" represents both the idea of a secret collection of exquisite craftsmanship and a reliable source for premium leather.
3D textures
Expanding the offerings, we scanned and converted all tannery-produced leathers into 3D textures, recognizing the growing use of digital methods in design. This allowed them to incorporate diverse leather types for digital prototyping into The Vault.
Social engagement
To resonate with the target audience we created a clear and consistent messaging that highlights the accessibility of premium leather, the commitment to sustainability, and the empowerment of artisans.
Email marketing
We invested in a customized email marketing strategy, a powerful tool that not only kept customers informed about new collection additions but also acted as a catalyst for word-of-mouth promotion and increased sales.
Brand activation
The integration of Vault into ECCO Leather's HOT-SHOP event, proved highly successful by offering attendees a firsthand experience of the Vault concept and effectively engaging and captivating the audience.
