About

Hello, I’m Sarah, an Amsterdammer born and raised. I am also a Creative Lead and have worked for some brands you will know and many I have always admired. I have also worked and lived in cities like Stockholm and Berlin. I love the sociology behind storytelling and have managed to work on global rebrands, art direction for a variety of digital campaigns and brand identity for companies who began with an idea, and are now leaders in their field.

I have a great passion for craftsmanship, innovation and creativity and want to create brand experiences that visually stimulate with meaningful impact.

What sets me apart? Besides my creative skills, I also love using the organisational side of my brain. That being, I enjoy working out ways in which sign-offs, feedback, and planning can support the creative process instead of slowing it down. I often project manage the creative process as part of my own workflow, which I experience comes in handy for agile studios and similar creative environments.

With 10 years of experience working in-house, I am ready to work with teams of every kind, in industries for which i have a growing curiosity - that being lifestyle, interior and design, beauty, hospitality and cultural institutes.

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