Calvin Klein FW15

‘Raw text, Real stories’ was the FW campaign. Inspired by actual events and real people the campaign explored love and lust in the digital age. I developed the digital concept and designed the campaign site that featured 4 virtual worlds, which users could voyeuristically explore. Users could uncover the lives of our protagonists, by flicking through images, reading salacious text messages and watching snippets of video footage. As a result this digital concept was used for global purpose.