HOT-SHOP Identity
HOT SHOP, ECCO Leather's annual 4 day workshop in the Netherlands, unites leather enthusiasts in a festival-style setting. Emphasizing artistic exploration, collaboration, and creative leather design, it stands out as an immersive experience inspiring innovative thinking.I was asked to developed a modern, yet timeless visual identity and logo design for HOT-SHOP.
My Role →
Creative Concept
Design Direction
Art-Direction
Design / Branding
Social
2023 event: “The Kitchen”
"The Kitchen," a concept that transforms traditional leather crafting into a culinary-inspired journey. Craftsmen became chefs, each workstation a canvas for a three-course "meal" of exclusive leather creations. Participants explore parallels between culinary and leather arts, pushing design boundaries, fostering collaboration, and celebrating the limitless potential of leather as a versatile and dynamic artistic medium. I was asked to create a overall concept and visual design direction to be showcased across all channels.
Tik-Tok
We aimed to inspire a new wave of learners, fostering a connection between traditional craftsmanship and contemporary DIY enthusiasm. So dive into the fascinating world of leather crafting as Andy explores various techniques such as tooling, embossing, and other age-old methods.