ICONS 360 Campaign
ICONS for Ecco Leather seized an opportunity for immersive marketing, combining a grand opening with a sensory art installation. Using a 360-degree strategy, digital channels engaged consumers, and B2B tools facilitated partner communication. A dedicated website enriched the ICONS story, enhancing online engagement for visitors and ensuring a unique brand journey.
Art installation by Boris Acket and Lumus instruments. Photography by Guus Kaandorp and LouLou van Staaveren.
My Role →
Creative Concept
Art-Direction
Design
Webdesign
UX / UI
Print
Social
Photography: Guus Kaandorp
Icons Journey
We crafted a digital editorial journey for ECCO Leather's Quintessential Collection, delving into the narratives behind each ICON. This immersive storytelling not only deepened understanding but also showcased the craftsmanship and passion behind these timeless materials and ECCO Leather's rich heritage.
Online Experience
Further more we wanted to create a unique online experience where all our Icons would be represented in the hall of fame, and each single journey could be explored with a focus on creativity and education. This microsite was developed in-house with the Ecco Innovation Lab.
The content created for the ECCO Leather ICONS campaign served a dual purpose. In addition to the social media strategy, we utilised it for B2B promotion. This content played a significant role in showcasing the iconic leathers to businesses and professionals in the industry, further emphasising the value and versatility of the collection.
